Import substitution : interview on Freshplazza.com
Read our interview about import substitution on Freshplazza.com.
How is the situation in Russia with the fresh produce-traders? Is is hard for them to find new markets?
Russian importers are under a lot stress nowadays, because volumes and profit margins are being squeezed. The import ban on EU products is just one factor among many : depreciation of the ruble, cancelation of credit lines, decrease in consumer spending, development of direct imports by discounters.
How far is Russia in being self-sufficient?
Russia is not self-sufficient, but localization is a new growth driver for Russian traders nowadays. Russian orchards and greenhouses need direct investments, and this ban operates as a stimulus. Demand for quality local produce is buoyant: in September, Russian imports decreased by -44% for tomatoes and by -41% for apples in comparison to September 2013. In others words, this autumn, Russian growers are doing very well.