Market Insight : Tomato from Morocco week 50 / 2014
Discount Chains with direct imports of round tomato origin Morocco selling at loss.
RUB/USD exchange rate is plummeting : 1 usd > 60 rub resulting in rising import costs.
Russian Discount Chains are under pressure to keep stable consumer prices on food products before New Year.
Increased volumes of tomato from Turkey also help to keep market prices down.
As a result, Consumer Price in discount stores is decreasing, while Import Price is going up.